Learn What is Schema?

What is Schema?

Schema is a new concept, since the 2005 version of SQL Server it is a namespace, used to group tables with certain characteristics, making them easier to manage. If you do not use a Schema in the database, it will take the default Schema of dbo.

For example, in your database Schema, there are two main types of tables:

• News table -> I will create a Schema named news that includes tables related to news
• system tables -> I will create a Schema called sys which includes system related tables

The Schema name is unique in the database and is always specified using the following syntax: server.database.schema.object.

Advantages: When grouping tables, it will be very convenient to manage, each Schema can be allocated to different users, this is the strength of schema.

How does Schema in SEO work?

As mentioned earlier, adding Schema structure to HTML code is an easy way for search engines to crawl and interpret page content more efficiently. However, it’s important to note that using Schema (or any other data structure format) is not an SEO hack or some kind of magic that will help your article rank.

Improve your code with a Schema structure that helps your site stand out more in the SERPs while showing the details of the content on the page. Increase your website’s click-through rate, traffic is one of the ranking factors of Google and other search engines. Therefore, it is certain that Schema also has a certain influence on SEO activities.

What is the way to test Schema?

The easiest way to find out if your site has Schema Markup and what are the problems with your structured data is to use Google’s structured data testing tool by follow these steps:

Step 1: Go to Google Tools. Then enter the link you want to test in “Fetch URL” and click “Run Test”.

Step 2: Wait for the download and analysis to complete. Next, the system will return structured data type information in your URL. The more data you have, the better your site structure will be and the easier it will be for search engines to understand the content.

Also, note the “Errors” and “Warnings” sections on the right. If an error or warning occurs, click each item to find the problem and fix it.

What is the effect of Schema?

Usually, people can rely on the use of Schema to divide it into two aspects: with search engines and with users.

Search engine

Currently, there are 1.94 billion active websites. Therefore, for users to understand the content of those websites, the search engine is really not that simple. Because there are complex terms, which search engines cannot interpret.

For example, with the word “Moonlight”, you can understand that you are referring to the moonlight or the name of a movie. Therefore, depending on the context, we consider it reasonably. This will prevent search engines from having to show relevant results to users.

Therefore, in order for search engines to understand and classify information more accurately, we need to organize and guide it according to the available grammar. Schema is where specific data is provided to search engines to understand what type of content, topic or topic a website is being written about.

User

Schema will make your website attractive, can provide more useful information. For example, when a user wants to attend an event, Schema helps to display the web page with information related to the event location, event date, etc.

From there, increase website visits. Currently, there are many types of Schema, which correspond to how different web pages are displayed in search results.

The benefits of applying Schema.org to the website

Structured data markup in a web page offers many benefits when it comes to SEO:

Search engines will understand your website content more easily

As mentioned above, Schema.org is the combined product of the 4 largest search engines today. So, when you apply this tool, you help the big guy better understand the content of each of your pages.

The more accurately they understand it, the sooner they will appreciate it. Indirectly, your site is more likely to rank higher when Schema markup is applied properly.

Websites will stand out more 

The content of Schema application web pages may be displayed by Google on search results pages. Your website will be more prominent and attractive with pages that contain Schema information such as: Review Score (Product, Article Page), Post Date (Post), Event Time (Event).

Combined with the above factor (higher ranking), will attract more users, the website will be clicked by more people from the SERP, thereby helping to increase the click-through rate (CTR).

Such benefits should also be understandable when SEOs need to apply this markup language to their website.

The most popular types of Schema today

Sometimes it can be difficult to determine what type of Schema to use on your site, there are so many different types. Therefore, Web Standards will list several types of templates suitable for each specific purpose. The Schema types described below can be applied to all different web pages and you can embed them directly in your website’s HTML code.

Organization Schema Structure – Organization

The Schema Organization setting assists in generating brand popularity signals, enhancing the ability to influence Google Knowledge Graph features, as shown in the image below, helping brands Websites show up in SERPs with well-known brand names.

On, you can also understand more about Knowledge Graph concept before applying Graph. To easily activate the Knowledge Graph, be sure to include your company logo, a link to your social media profiles, and contact information.

Schema showing sitemap

Schema displays sitemap that allows to display Sitelink search box features to the SERP; from there for brand related queries.

Breadcrumbs Markup

The Schema Breadcrumbs structure allows you to bookmark links in your web page to display rich snippets as links in search results.

Schema showing navigation diagram

Applying this structure will help users understand the site structure and have a positive impact on the natural links on the site.

Schema for e-commerce website

By combining the product and price schema, you can help the product’s information appear in the SERP, including its price and status information.

However, you should also note that marking the offer is required to make it easier for the price to appear in the search results. Required attributes such as:

• Product Schema: need “Name” attribute
• Schema Price: need “Price” attribute, “currency” is required

How to properly insert Schema into WordPress website?

The easiest way to insert a Schema into your website is to use the “Schema” plugin in the Yoast SEO plugin and do the following:

• Step 1: Install and activate Schema.
• Step 2: Fill in the basic information of the website such as contact page => upload website logo. Fill in the following fields: Search Results, Knowledge Panel, Content, etc. to optimize for each area.
• Step 3: In this section, you will decide the type of article or category to add the Schema to.

Hope these useful sharing can help you gain more knowledge about what Schema is in your website development and SEO.