Overall SEO is understood as a process of optimizing the user experience and helping Google understand the exact content of its website. This is a strategy implemented by analyzing search demand and optimizing websites by topic clusters based on user traffic. And the ultimate goal is to increase traffic and increase conversions.
Overall SEO will include all short to long keywords. This is a process that requires the developer to have specialized skills and in-depth research in each field to be able to SEO the website perfectly.
What is overall SEO?
What is keyword SEO?
Keyword SEO is considered a traditional strategy. The process of implementing a keyword SEO strategy only focuses on bringing the website’s short keywords to the TOP. The main goal is to increase the number of hits from the user’s primary keyword.
Simply put, the task of keyword SEO is to help you get to the TOP of some keywords. Usually, the main keywords will be the keywords that businesses choose to get to the top in search
This method will be performed on keywords that have a large search volume and a small number of keywords.
What is keyword SEO?
The difference between overall SEO and keyword SEO
| OVERALL SEO | SEO KEYWORDS | |
| KEY WORD | Top of both short keywords, medium keywords and long keywords | Only focus on Top short keywords |
| COST | Quite tall | 20 – 30% lower than the overall SEO cost |
| COMMUNICATION | Focus on user experience. Including optimizing the content and improving the user experience. Combine more with social networks to create credibility for the website and from there it will be easy to put keywords on TOP | Focus on the backlink system, the higher the quality of the backlink, the higher the chance of reaching the TOP. |
| TRAFFIC | Search from multiple sources to generate massive traffic | Mostly from organic searches on google. However, we only focus on a few keywords, so the traffic may not be as high as the overall SEO |
| STABILIZATION | The implementation time will be from 6 months to 1 year and the effect will be maintained for a long time | Must continuously build and maintain the backlink system with the same cost when SEO. The risk of this method is very high, and it is easy to get penalized by Google for spam links |
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Which SEO method should you choose for your business?
If your business is a small business or startup
If you are trading single items and limited budget. But need fast efficiency and the goal of Corporate Brand is not high? Then you choose SEO keyword is the most reasonable choice. Because in just 2-3 months, your business website is quite stable on search engines. From there you can continue to maintain your SEO strategy.
