If you are a person working in the field of SEO then you need to understand the concept of backlinks . Backlink simply understood will be the links returned from other websites, blogs, social networks, forums pointing to your website. In the process of doing SEO, backlinks are still a factor of top concern in ranking on search engines. The more quality backlinks a website has, the higher its chances of reaching the TOP of that website.

Besides, to get started on building quality backlinks, make sure you understand the related concepts outlined below:

• Anchor text: These are the keyword phrases that will be used to contain the backlink. When anyone clicks on that anchor text, they will be redirected to the destination link inserted in it. These anchor texts will help a lot in SEO when you want to boost rankings for a specific keyword.
• Link juice: This is the concept used to refer to the link pointing to your website. The higher the link juice, the Domain Authority of your website will increase and this will be very helpful for website SEO.
• Dofollow link: Every backlink that you create is a dofollow link, it will transfer your link juice to the destination website.
• Nofollow link: It is the backlink that you create but it has a nofollow tag, all your link juice will not be transferred.
• Internal links: Links from this article to other articles on the same website
• Low-quality link: Cd is poor quality backlinks and backlinks that are pointed back from websites that violate general rules, spam, have malicious or depraved content, are all considered poor quality backlinks. Be careful when placing backlinks on sites with similar content!

3 The role of backlinks in SEO

And that is what backlinks are and related terms. So what role do backlinks play in SEO?

Help improve website rankings

Backlink is considered as a vote to help increase the credibility of the website for Google. It plays the role of navigating users to visit the website for a certain purpose. And from there, we can improve the website’s position on Google’s search keyword rankings more effectively.

Make sure all the pages in the website will be indexed faster than usual

Backlinks will help make it easier for crawlers to find and effectively crawl all of your web pages. And this is also a factor that has a very positive impact on keyword rankings.

Especially for newly built websites, backlinks will help your website be discovered and indexed by crawlers faster. This is not simply an increase in the number of pages trusted by the search engines, but also an increase in the number of potential keywords to be enhanced on each page.

Generate an indirect traffic through backlink

One of the other benefits that backlinks bring is that it helps entice readers to visit your website without having to go through search engines (referal traffic).

Why backlinks are important for web SEO

With so many great points that backlinks bring, it is hard to deny its importance in SEO. And as mentioned above, affiliate links are very beneficial for you when doing offpage SEO. It will help increase rankings and traffic for the website and help the website to be indexed faster.

However, there will also be many views of marketers about backlinks. The most prominent of which is to focus on building quality backlinks instead of just focusing on the number of backlinks.

This is absolutely true because when Google’s search bots have gotten smarter as well as low-quality sites that are bluffed with backlinks, they will no longer stand in the TOP position on the display filter page anymore.

How does Google evaluate backlinks?

Backlinks good or bad, good or bad quality all depend a lot on the settings and algorithms of the popular search engines that users are using. You can imagine that when they search for keywords on Google, this system will drop millions of bots that act as searchers.

These bots have the role of scanning all web pages containing keywords and will suggest the best results for you. Therefore, in order to produce the best and most relevant search results, these bots are always set up and constantly change the algorithm to become more perfect.

And that’s what we share  about the term backlink in SEO . Hopefully these contents bring useful information for you who are learning in the field of SEO.