Imagine that with only 3-4 certain backlinks you can improve 10 rankings, 20 rankings and even 50 rankings.
Imagine that you don’t have to be so scared every time Google visits because you build unusual links to the website anymore.
It’s great, isn’t it!
In this article, I will give you a strategy to help you achieve that. That is Tier 2 link building strategy – Tier 2 link building.
I’ll also give you a close look at why quadratic bonding is important. At the same time, we will give a few examples and show you how to get quadratic links that can improve your rankings and traffic.
But whatever we do, the first thing we need to know is…
What is Tier Building?
Tier Building or multi-tier link is simply that you build link A pointing to the page you want SEO then you build link B pointing to link A instead of pointing directly to your moneysite.
Here, link A will be Tier 1 – Tier 1 link.
Tier 1 links are websites that link directly to the website directly
Let me give you one more specific illustration
For example, when you write a guest post, the links that link directly to your website in the body of the content will be considered as tier 1 links.
The image below shows the links you get from writing guest posts. You can watch on Moz or Ahrefs
Data from Moz
Next, link B (backlink B) points to link A (backlink A), then link B will be Tier 2 – tier 2 link
The 2nd level links are links that point to the website you have guest post on (and the guest post must contain a link to your website).
So what are the benefits of 2nd layer link building in particular and multi-tier link building in general?
Benefits of tier 2 link building
Many people do not like to spend time doing tier 2 links because they think that instead of spending time creating tier 2 links, why not with the same effort, go create tier 1 links, pointing directly at moneysite
The 2nd link
I used to think the same thing when I didn’t know the benefits of Tier 2. And it was really wrong, this thought also cost me “quite expensive” in many projects and I want to share with you the truth. the certainty not to make the same mistake as me…
#1: Multi-tiered links increase the power of your backlinks
Quality over quantity. Always the same!
Imagine that any article with backlinks pointing to your website will also get other articles pointing to that article with backlinks. Then all Tier 2 content is related to your SEieO & Tier 1 content.
Multi-tiered link building
Most especially, your entire Tier 1 has inbound traffic. This will make all backlinks pointing directly to your website extremely natural, extremely high quality, then google will not be able to penalize these backlinks!
#2: Multi-tiered links help you avoid google penalties
Why are you avoiding a google penalty with multi-tiered link building?
Let me share a common mistake in the SEO world in general and Vietnamese SEO in particular, that there are many people who only focus on building backlinks on their SEO articles without paying attention to other pages/articles.
This leads to google penguin 4 penalty for back link density
Gogle penguin 4 currently no longer affects all domains, but it can penalize and affect entire domains, folders or specific pages on the website and maybe even just a small group of keywords.
Helps avoid Google penalties
Imagine that when google scans your entire website and finds that one page has more backlinks than the rest. Next, when google looks at the density of anchor text and sees a series of anchor text from your keyword, it is obvious that google will see something strange and unnatural in your website so google may penalize you in this area. the following forms
Ranking restraints:
You will be stuck at the position of page 2, page 3 forever and can’t move even though you keep shooting more quality backlinks but still can’t go up because you have lost link balance.
Replace Url
That means you SEO Url A but Url B appears again, even though your Url B has very few backlinks or even no backlinks compared to page A. At this point, you are likely to be penalized for unnatural anchor text or also unbalanced in terms of links
This will be prevented when you reduce the number of backlinks to moneysite while increasing the quality of backlinks through multi-tiered link building:
- You don’t have to worry too much about over-optimizing anchor text anymore because instead of shooting 1000 backlinks, you only shoot 50 backlinks
- The number of backlinks you have reduced so you also reduce the fear of link imbalance.
And of course, there are many more benefits, but now I think you’ve been looking forward to the best way to build 2nd tier links, so I’m going to start sharing with you. share for you.
First, we must understand the principles to build Successfully the 2nd floor link
2 Principles to know in building 2nd floor links
Principles of building 2nd floor links
There are 2 principles you need to know by heart and apply in building the 2nd floor that help you build a sustainable and strong website system:
1. Follow the principle of building quality backlink 1st floor
That’s right! You heard it. If you are building backlinks pointing directly to your site SEO must be quality backlinks, this means backlinks must have:
- High strength
- Good Reputation
- Relate to
- Traffic,…
Then you need to follow the same when building the 2nd floor.
If you thought that tier 2 backlinks could easily be spammed, this was only true 10 years ago. Google is much smarter now….
Never get penalized by google because your 2nd tier backlinks are not quality. Even worse you can get google manual action:
Image
2. All must be dofollow links
All must be link building
If it is a nofollow link then it is no longer a tier link building method. Because a rule in tier link building is that you need to keep linkjuice (power of backlinks) moving through each other.
If you are nofollow backlinks, then you have blocked the linkjuice flow and now it has lost a lot of influence.
Okay, now to some 2nd tier link building methods that I often apply when implementing projects for GTV SEO
How to build 2nd floor link
Here are some basic to advanced tier 2 link building techniques that I often implement:
1. Conduct sharing on social networking sites
Run ads for guest blog posts you’ve written on Social Media, specifically facebook. As soon as your article is published, you should immediately promote it to all your social media systems.
Social network sharing
Don’t think that sending traffic to someone else’s website means you won’t get any benefits.
Make sure your tier 1 backlinks are really quality by following the 12 principles of building quality backlinks.
Make sure that guest blogs also support sharing on their own social networks as there is a chance that they may have a different audience than yours.
You should also encourage re-sharing of your posts on social media. All in all, you’re still promoting their site.
2. Use PBN
Instead of using a PBN to point directly to your website, you can also use a PBN to point to your 1st tier backlinks.
A small trick that we GTV SEO often apply is that the 1st floor backlinks apply phantom keywords of the SEO field and then use PBN to promote this article to the top and bring traffic to that article. From there, it helps to make the 1st floor backlinks much better.
3. Implement sharing strategies via forums
After you have completed the 1st floor backlinks. A simple but effective thing is to participate in forums in the same field, then copy the article you guest post, share and cite the source at the end of the article. write.
This can also pull a pretty significant amount of traffic if your forum has a lot of active members. Above all, you are creating a network related to the topic (from tier 2 to tier 1 backlinks pointing to your main website.
Domain Authority Stacking is a technique that was publicized and emerged in 2014 by one of the top SEO experts in the world – Jimmy Kelley. This is a technique that uses web 2.0 to build models to increase trust extremely strongly to the website.
This technique is explained very well by me as well as illustrated many link building models in GTV’s SEO training program.
Below is a model that you can use to increase the power and authority of your tier 1 backlinks.
Domain Authority Stacking
Remember that you do not need to use the exact web 2.0 name shown in the image. Please replace it with high DA web 2.0 sites and give dofollow backlinks for best results
Use anchor text for the 2nd backlinks
A mistake that I often see when many people apply building 2nd tier backlinks is that they use the exact SEO keyword anchor text too much and this makes it easy for google to detect and penalize this backlinks system.
When building anchor text for Tier 1 links, I usually follow the following principles to ensure its quality and naturalness:
If Tier 1 backlinks use keyword anchor text, Tier 2 uses non-keyword anchor text (Anchor text url/brand/general/domain)
If Tier 1 backlinks use phantom keywords, then I will use anchor texts like Url/Brand/general/domain/phantom keyword want SEO.
Conclude
While you can focus your time on creating a first-order link, you shouldn’t completely ignore the potential of a second-order link.
Hope this article has helped you change your perception of second-order links. From there, optimize their effects.