I. On-page SEO (Onpage SEO is an important part of an SEO process).

– Seo Onpage Optimization : Onpage SEO is the process of optimizing Website and the content of the pages in the Website to help your website become more friendly with the SE. This is important when doing SEO because the SE will appreciate your website and increase your ranking position on the SERPs if you do it well:

+ Determine what the purpose, the object you are doing , what service you provide or just follow your personal preferences.

+ Research Domain, hosting : Having a domain that matches the keyword or purpose you need SEO will be much easier. You must keep your hosting in good condition and should not stop at any time because the search engines when entering the website without seeing any activity it will be underestimated.

+ Research Keywords (keywords) displayed on GG . Determine what services you provide, SEO on Google.com (international) or Google.com.vn (in Vietnam). Or you SEO in different countries should also learn through it first.

+ Create easy-to-understand title tags, meta Decription tags that describe the right content of the website audience you need SEO for. Put important keywords in the first place because Google shows the first 60 to 70 characters of the title in the search results page. If your post title is longer than 70 characters, Google will truncate it.
+ Keyword meta tags, valid HTML (Compliance with 3WC), Robot.txt, Sitemap, Tags, anchor text …. summarizing the article content, trying to put keywords on top is the best.

+ Bold keywords to increase keyword prominence , the first keyword inserts the link pointing to itself. The main keyword density in the article is 3-5 keywords. Every website has at least 5-10 main keywords that accurately describe the website content, and the secondary keywords are derived from the main keyword phrases.

+ Using the Alt attribute to display the image makes it easier to search and easy to SEO for both images if you are interested in SEO on images. There are many other factors in technical image SEO. However, in my experience and many other SEOers, the ALT attribute is one of the important attributes.

+ Link links must be standard, friendly, avoid special characters and it is important that the link includes keywords. Limit deep linking (Deeplink) in your website.

+ Use Tools to analyze keywords , check rankings (here you can use GG Webmaster Tools to check and compare is the best, because this is Google’s own tool, where you do the work. implement ideas and do business on it.In Vietnam, as far as I know, more than 80% of Vietnamese people search on Google).

+ Research your competitors, see how they do business, what tricks are available (this also depends on your agility and how well you grasp the problem).

  + Link on page or External link SEO (internal link). Build internal links between related articles. Building good links with other related articles will help your website have more chances of success in increasing search engine rankings as well as creating favorable conditions for visitors. Because search engines like Google can recognize the relationship between article content and links, internal links on the website also perform the task of orienting website visitors as well as for search engines. sword.

+ What is Google Suggestion , learn it first and then you will understand why SEOer is interested in this issue. It is very useful for users looking for information. (In my understanding, Google Suggestion is real-time suggestions to complete your query as you enter information into the search box. In the algorithm deciding which keywords to include in suggestions depends on how often it is searched by users. that’s more common.)

In short: Onpage SEO is an important part of an SEO process. Optimize your website with best practices so that your process-driven SEO campaign gets the results you want.

II. Off-Page SEO.

– SEO OffPage Optimization: is work done outside the website, not performing optimization tricks on the website. To improve the website’s SEO ranking in the rankings and website accessibility of customers. Offpage SEO focuses on building backlinks and developing SOCIAL MEDIA MARKETING, what you need is to build links pointing to your website, this is defined as link-building, it seems this is It’s easy if you have good link sources, the more links pointing from sites with higher PR, your credibility and rankings are also proportional. However, it should be noted whether these backlinks are rel as nofollow (or external nofollow) or not. If the link pointing to has a nofollow rel, then building links from that page is almost pointless (or at least good for marketing).

– In the field of SEO , the development of links, building relationships on the online community (SEO Off Page) there are many important factors to pay attention to to help your website get ranked. higher on search engines more easily. Make sure your website has some appeal that others will be interested to link to you. And as far as I know in Vietnam, SEOers who perform Off-page SEO are usually mainly through Forums and Classifieds.

  As social networks later developed, SEOers also found their own SEO ways. Many of you also have very good results, you can learn more by yourself ^^.

  – Exchange links with sites with the same topic, high PR and forums with many boot to website index faster, this is also very important because it brings high efficiency.

  – Search Forums, Websites, Wikis, Social Networks, fast news sites… to increase website trust, search for content related to the issue you are looking for SEO. Or if you are lazy, you can use SEO tools to find links from forums that are at the top of your seo keywords.
+ Content must not be duplicated: You must write your own content, so you should not copy it from any other website and then paste it through your website because google has a very good content filter that can detect it and you will be deducted. that point.

  – Want to know which country your website visitors come from? How long is the time? What is the most important problem (content) on your website?… You will have the answer with Google Analytics. Use Google analytics to analyze and find the most accurate information. Register now for a Google analytics account and find out. Also, you can use Google tools to check backlinks, track the backlink source of your website and other sites, and then draw your own. What needs to be learned and applied immediately.

  – Domain Age: Domain age is also a factor for Google to evaluate the ranking of a website. Domain age here can be understood as the time the domain was registered, but please note that if your website changes content continuously, Google will not evaluate your website well.

+ PR-Page Ranks:As you know Google has a 10-point scale to evaluate the page rank of a website. The higher the PR, the better the website (while the smaller the alexa index, the better). But now SEOers are no longer interested in this issue anymore, just because Google’s ancestors have been very erratic lately, some well-known or long-standing Websites have been hit by PR indentation while the new Websites are not. PR jump is very high. This causes more or less frustration and somewhat inhibition for true SEOers day and night plowing ^^. Some of you think that PR is very important, in my opinion, depending on the understanding of each SEOer, there are many different ways of thinking and doing. (Note also that PR is important when you exchange links between websites, always ask and rarely talk about site Pr6-7 to exchange with sites with PR 0-1. The reason is useless. many….).

+ Back Links To Domain : When you build links (back links) in addition to linking to specific pages, you also have links to the homepage. These links are often appreciated, but for each different anchor text, I think it is better to link to each specific page in the website. Especially links from domain.edu or .gov Google will appreciate links to these pages.

+ Take advantage of the most developed social networks today for SEO : Choose a really good and impressive name. You should find a name that is attractive, a bit strange and must have a bit of direction with the goal you set out. For example, if you are doing seo services, you can also think of the name Seomaster or Seopro so you will have the opportunity to attract a huge amount of traffic through these names.

+ Start a Blog and write interesting, unique about your issues, products, news and other sites in your community. Comment on other sites with helpful, relevant and valuable opinions. Join the forum to find out what your potential customers think is important.

+ Do not use bad techniques for the website : When doing seo, you should not use dark techniques to increase rankings quickly, but do such a natural thing in the long run, it will be good for your website. . (This also depends on each SEOer and the purpose of doing business.)

+ Using GG Adwords : Many people mistakenly believe that when they use GA ads, they can promote websites with high rankings quickly, in fact, it can’t cost you a lot. not increase rankings for keywords, but also increase your budget in vain. However, if you have economic potential, you should combine the two (self SEO and running GA), this is also extremely good for your website.

+ When you have had some success and reached the peak, you need to pay attention to maintaining SEO. Make sure your Website continues to maintain and grow its rankings, attract more visitors and thereby earn greater profits. It is not enough if you just do the optimization work for it, and then wait for the rankings to stay high. You need to pay attention to the problems when you SEO are likely to encounter such as: Google Sanbox, Google Dance, Google Penalty …

  The above are the basic factors that affect website rankings, and also the process and how to do SEO effectively. Some factors are no longer so important. Maybe some elements I forgot to update, hope you read and discuss.