Today, under the influence of information technology, the need to build blogs in the form of personal is tending to shift to commercial blogs. And now it is not only individuals who build blogs, but more and more businesses seize the opportunity to invest in their own blog to attract potential customers to the website.

In particular, in the current context that we are gradually adapting and living with the epidemic, the increasing demand for working online and interacting with the internet is certainly the right direction to invest in a business blog.

In this article, I will introduce you in detail, step by step, to successfully build a business blog from researching the topic to developing a growth strategy.

And to get you started on laying the groundwork for your business blog, I’m going to introduce you to an all-in-one keyword research tool.

About Ahrefs

Ahrefs.com is a well-known tool for backlinks and SEO analytics, for those who do SEO, it will be no stranger to this tool. Ahrefs stands out with the biggest live link platform, huge index and best index update speed. There is also the ability to track and update all the new trends in SEM and SEO integrated on Ahrefs.

Keyword research tool used by many people

Currently, there are some tools that Ahrefs is providing to users such as: Site Explorer, Content Explorer, Keywords Explorer, Rank Tracker, Site Audit-Alerts.

Currently, Ahrefs no longer allows the use of free Ahrefs accounts that users have to pay a certain fee. Because the tool has a high fee, so if you don’t have a lot of money, you can refer to some Ahrefs buying groups to save money when doing SEO.

Briefly introduce you to Ahrefs, but now I will talk in more detail about how you can build a quality Blog to attract potential customers for your website.

Types of Blogs that are popular today

Referring to blogs, we will immediately think of pages with liberal writing style with a variety of different topics. However, you need to remember that you are building a blog for your business.

So, you have to research who is the audience you want to target? What are their hobbies?… then choose the right topic and writing style. To build a successful blog, you need to have a specific plan and choose the direction to deploy the blog. In this article, I will introduce to you 3 popular types of blogs, which are read by many people.

Attract potential customers through your business blog

• News blog: This type of blog is most commonly found on the internet. The ever-changing flow of news creates a huge amount of information, from which the demand for news coverage and reading also becomes prevalent. Electronic newspapers such as Thanh Nien newspaper, Tuoi Tre newspaper, etc. are news blogs.
• Story blog: this is a type of blog where bloggers will share their own stories on the blog page. Articles can be everyday stories, some life experiences or sharing views on a certain issue.
• Resource blog: This type of blog is gradually gaining popularity and becoming popular over the years. Topics such as review, product comparison or explanation of a certain thing or phenomenon… bring useful knowledge that many people love.

How does a new post get accessed?

With the strong development of social networking platforms, now anyone can advertise their products or brands with just one social network account like Facebook or Youtube.

Share your articles on social networking sites, especially for the Facebook platform where access increases visits, can accurately target the target audience based on age, gender, occupation, preferences, etc. of the viewers.

Share articles on social platforms

In addition, if the content of the articles is good, you can pay to use ads on Facebook, Instagram, Youtube, etc.

Besides the social networking platform, the use of Email Marketing is also being applied by many businesses in taking care of their customers. By regularly emailing people who have subscribed to your blog, you can help maintain a certain audience of visitors to your blog.

Promote in the blogger community. This is how we will create quality content and post it on other reputable blogs that will be great for promotion and your chances of getting a new audience is very high.

You need to build quality content with regular posting, because traffic only increases when your website has new content. But if you don’t post often, the traffic will gradually decrease again.

Business Blog Checklist

• The Traffic potential: here is an important indicator, somewhat assessing the quality of your website. So when building a business blog, marketers are always looking for ways to increase this index.
• The Business potential: the article must be relevant to your readers that will help convert them into your customers and thereby promote sales and products.
• The Ranking potential: search for attractive keywords, specific content, visitors when searching will easily see your article.

How to estimate access potential

To be able to predict the total hit potential of the topic you want to do. By analyzing the pages you get the top ranked on that topic.

Search on Google about the topic you want to write about

You are building content on the website platform and Google will be the tool to determine the ranking of your article. So, the simplest way to be able to search for a topic is to do your own research and try it on Google. Thereby you will know what topics users are currently interested in? Which topics are likely to bring in a lot of traffic? Constantly asking questions and finding answers is how you can sketch a big picture of the topic on your blog.

Research before starting a blog

The Business potential

To see if your direction is generating conversions and is delivering the expected value? To know you need to consider the business potential through the following factors:

• Be relevant to the market sector your product/service deals with
• Your buyer persona is searching the internet
• Can help you at least increase “brand awareness” in your target market

The Rating potential

To put your business blog on the Top Google will not be too difficult as long as you meet the searcher’s intent and have a source of quality backlinks. This is a core factor for Google to consider and rank articles in higher rankings.

The Mofu & Bofu content research guide

Here I will share with you a method of building content based on the customer journey.

Mofu and Bofu are the two middle and bottom stages of the customer journey.

Mofu – the middle of the sales funnel

At the Mofu stage, this is the middle stage of the funnel which means that when customers come here they already have a good impression with the information you provide. However, to retain customers and possibly create conversions requires a lot of investment for this stage. Customers at this stage will often be more demanding, they will consider very carefully whether to continue with your brand or not. So it’s also time to introduce your business.

This is where you can demonstrate to your customers why they should choose you. If you do it skillfully and can convince them, you can establish and nurture relationships with customers.

Here are some ways you can implement it during this phase:

• Case study: Help potential customers better understand how your product / service is used / applied and how effective it is in practice.
• Webinar/ Workshop/Event: This is the best way for you to both provide information to potential customers, be a touch point with customers and a place for you to present your business solutions to potential customers. power

Once you’ve led your customers to the Bofu stage, you can now be somewhat relieved, because at this stage just a compelling call to action is enough for them to buy for you. already.

The end of the sales funnel – Bofu

Here are some ways you can implement it during this phase:

• Demo: Tutorial, product preview
• Trial version: Help potential customers to experience the product and feel the effectiveness to make it easier to choose
• Customer stories have used successfully
• Technical document sheet: Helps potential customers to trust the business more and be ready to choose a business when they fully understand the product and the business

To build a successful blog site for business requires you to invest a lot of enthusiasm, time and strategic calculations to be able to bring your blog to reach customers soon. It’s been a long way and I hope the above article has helped you to overcome the difficulties in creating a blog for your business.