The importance of website administrators
Webmaster (webmaster) also known as a webmaster, also known as a web architect, web developer, website author, website administrator, website coordinator , or website publisher. They are the person responsible for maintaining, managing and developing one or more websites.
In today’s modern business environment, webmasters play a very important role in helping businesses maximize the potential power of the website.
In order for the website to function properly and develop sustainably, the webmaster has a lot of tasks such as: making sure the web server is working correctly, maintaining the website, designing the website, managing the content, etc. check the transmission line, website loading speed, monitor website performance, answer user questions…
What is website administration?
1. Update website interface
Website interface is an important point in the user experience process. A website with a beautiful, scientific and professional interface will keep users on the site longer. It also makes customers want to learn more about the company.
Webmasters must ensure that the website design is reasonable, easy to use and does not cause confusion for users. In addition, it is also necessary to regularly handle errors that affect the website interface, hindering the user experience such as errors in images, tables, internal / external links, web code …
2. Periodic content planning
As a webmaster , you need to know the current content of the website and plan for new articles with valuable information. In order for articles and keywords to rank high on Google, make sure that your content article is attractive, the content is coherent, easy to understand…
Every day many users will visit your website, new and useful information will attract more users to visit. Therefore, businesses need to regularly update and innovate the content on their web to attract more visitors. And one thing to keep in mind when implementing content is to consistently represent the business mission, business philosophy, and introduce the brand and products to users.
3. Build a website optimization plan
In order for your website to rank well on search engines like Google, in addition to content, your website also needs to meet many other criteria. So you must know the basic SEO knowledge to coordinate and discuss with the SEO team to come up with the best website optimization plans.
4. Manage hosting and data backups
The fourth job of the top 6 website administration jobs is to make sure the hosting connection works properly. If the hosting connection fails, you may lose a lot of potential customers due to inability to access. In addition, to prevent problems, you should carefully back up the website’s data to have a recovery plan later.
5. Deploy promotion strategy for website
If you want to increase traffic (the number of users visiting and operating on the website) for your website, in addition to SEO you can also combine SEO with Google Adwords. There are also more budget-saving methods such as sharing website articles on social networking sites or in email marketing campaigns. To achieve good results, you can combine many online marketing methods instead of focusing too much on one area.
6. Evaluate the effectiveness of website administration regularly
It is necessary to regularly evaluate the performance of the website to give the best development direction for the website. It is necessary to try to promote good works and find ways to overcome bad things and new solutions to be able to optimize the website better and attract users.
Must-have skills of website administrators
To ensure the website is running at its best, webmasters need to have the following skills:
– Understanding of web structure
– Knowledge of programming languages
– Know how to use HTML
Proficient in using webmaster tools such as Mike’s Marketing Tools, SelfSEO Page Speed Checker, FeedBurner, Google Analytics…
– Use basic graphic design and graphics processing tools
– Carefulness at work
– Problem-finding and problem-solving skills
– Good writing skills
Having basic knowledge of SEO: increasing the number of visitors to the website and increasing the web’s keyword rankings on search engines is an important task of website administrators. To do this, the webmaster must have an understanding of SEO to optimize the website for search engines, which will make it easier for customers to find you through the search form.
