Effective website SEO methods are techniques you always have to “race” to catch up with the constantly changing algorithm of the “big man” Google . The worst will happen if you stay out of that reel. Front page results from 2018 or 2019 may now be out of date. And it affects your website rankings. Especially if you accidentally make a mistake, Google’s penalty for you is inevitable.

That’s why you need to stay on top of SEO. Otherwise, you will fall behind and see your competitors outperform in the SERPs . Singlegrain.com ‘s SEO experts have broken down the top effective web SEO guidelines . This is to help you increase your rankings and increase the number of monthly visitors.

If you’re feeling frustrated with keyword rankings , don’t worry. Check it out with the fastest way to SEO web to the top of Google right below.

What is SEO?

SEO (Search Engine Optimization) means optimizing for search engines, typically Google. Specifically, SEO refers to an activity to optimize keyword rankings of a service, product, etc. on search engines. The higher the position, the higher the percentage of customers visiting your website.

Currently, there are many search engines, such as Google SEO, Bing SEO, Youtube SEO, Amazon SEO, etc. The search engines will base on their own criteria to evaluate and rank. Therefore, the SEO person is responsible for helping the website of the business to be optimized and contain the content users want to read.

11 ways to use Google Trends to SEO to TOP effectively

Basic website SEO process

In general, a standard SEO process includes 6 steps:

Step 1: Research and analyze keywords 

This is an extremely important step in the website SEO process. Two tools are often used to analyze and select potential keywords: Google Keywords Planner and Google Trends. Thanks to those two tools, you can create many groups that include keywords related to the business’s field of interest.

Step 2: Check and analyze the website

In addition to good content, the website structure must also be good for the SEO process to be effective. During the inspection, the following factors should be taken into account:

• Level of onpage optimization, page loading speed
• Keyword ranking on search engines, difficulty level, ability to TOP
• The backlink system already exists
• Website content, internal links

Step 3: Build a content plan for the website 

Content is the main factor leading to the success of SEO. Content building work will include: new writing, editing, adding keyword density, …

Step 4: On-page optimization 

On-page factors are factors that make your website more search engine friendly, you need to optimize:

• Meta data: meta title & meta des
• Heading tags
• Image so that the size is suitable
• Path and page load speed

Step 5: Link Building 

To have a link between our website and other websites, or link between articles internally, we need to link back and forth between articles.

Step 6: Check, monitor, evaluate and maintain the work

To understand the progress as well as evaluate the effectiveness of the strategy, you need to plan to monitor regularly.

• Track how the rankings of keywords change
• Monitor website traffic every day
• Monitor and fix possible errors

1. Effective Web SEO : Improve UI/UX

Like any search engine, Google wants to show the best results for a user’s query. If Google presents users with a list of results that are rated as low quality and irrelevant, they will never do it again. And because they do this so well, that’s why they’re the biggest search engine in the world – by far.

You constantly think about how your website is still not ranking well despite optimizing it. The answer is simple: your website is not of good enough quality. And you do not know the most effective web SEO way!

No one wants to visit a spam website that takes hours to load, right? That will definitely lead to a high bounce rate.

Google’s reasoning is that if users spend more time on a page, it’s probably because they find the page useful. And because Google just wants to provide the best possible results for its users. As a result, Google will push sites with strong engagement to search engine results pages (SERPs).

So how can you improve the experience your visitors are having with your website? Here are 5 effective web SEO ways you can apply to improve user experience. Also increase your existing content in search engines:

Make articles easier to read

Have you ever heard the phrase content formatting on the web? To have a chance to increase your organic rankings, you need to optimize your content for readability.

Remember: More people reading your content = lower bounce rate = higher organic rankings. Short paragraphs: In general, limiting each paragraph to 3-4 sentences is best. You can even use one-sentence paragraphs if necessary. But use them wisely. Otherwise your post will look like a bulleted list.

Sentence length and mixed sentences

Long sentences will be difficult to follow on a computer or phone screen. But they can work well when used sparingly. Especially when they mix with medium and short sentences. Here’s a great example of how sentence structure can be changed for readability:

Sub-titles

Did you know that the average person only spends 37 seconds reading a piece of online content? You can increase that time dramatically by including subheadings ( heading tags ). They help them skim through the main content easily. Use lots of clear and informative subheadings to guide readers on to new content. Subheadings should be emphasized in bold. Readers can skim and get the gist quickly.

List with bullet points

Many statistics, facts, ideas, for example, wrapping data into a paragraph… will be difficult to read. List them with bullet points. (Like I’m doing!).

Make content more engaging with images and videos! When you visit a website and are greeted with a giant wall of text, it feels overwhelming. Therefore, use relevant, supportive means; including: photos, videos and charts (apart from bullet points and subheadings)…

How to seo web with quality content

All of the above is meaningless if your writing is bad. Good writing isn’t necessarily about paragraph or sentence length, bullet points, headlines, and images; Good writing is about great ideas and compelling content .

Use copywriting phrases to engage the reader

Basically, it involves breaking an idea into multiple sentences. Then you use a trigger word or phrase. And end sentences with a colon to get attention.

Look at this example from Copyhackers:

Here are some phrases you can use in your content:

• You may be wondering:
• The answer is:
• You’re probably thinking:
• Here is the deal:
• It gets better:
• You may be wondering:
• The answer is:
• You’re probably thinking:
• Here is the deal:
• It gets better:

Write in reverse pyramid style

If you learn about journalism, you will know immediately about the inverted pyramid model. This is considered extremely important in effective web SEO :

This method is meant to provide the most valuable information at the top of the article. And less important information goes towards the end of the article. Because, if readers tend to read quickly, they will rarely bring it to the bottom of the article. Therefore, it is essential to give them what they want as soon as they land on the page.

Improved page design and appearance

High bounce rates stem from poor user experience. However, it’s hard to figure out where the problem lies. User testing tools you can use to analyze how people interact with your site – and come up with ideas for improvement; These can be mentioned as: Google Analytics tools , Crazy Egg…

Page loading speed

Back in 2010, Google announced that they would use site speed as a ranking factor. It’s been a decade and now Google has always emphasized the importance of site speed:

Site speed plays a huge role in SEO because people don’t want to wait hours to access the information they are looking for. That’s why Google has launched several SEO tools to help improve site speed, including:

• PageSpeed ​​Insights: to help developers improve website performance
• Accelerated Mobile Pages Project: Accelerate to speed up mobile sites
• Think with Google: to help gauge how responsive (or mobile-friendly) a website is, including speed as a parameter.

Obviously, Google wants your site to load faster. But how?

You should improve your website speed not only to increase Google rankings but also to increase conversions. A survey found that nearly 79% of shoppers who experience issues with site performance will not return to the site again. This can cost you tons of conversion-rich search traffic.

So how can you increase your page speed to impress Google, secure higher rankings, and close more conversions? Here is your answer:

• Minimize unnecessary code on your page
• Reduce server response time
• Enable browser caching
• Compress images to reduce page size by 30-40% with a tool like Kraken

2. Effective web SEO : Voice Search Optimization

Did you know that 50% of all searches will be done by voice next year?

That’s right: Half of Google users don’t enter their query. And they’re using a voice-enabled device to do this.

If you think that’s not something you’ll need to incorporate into your effective web SEO practices, you’re wrong. Voice searchers have different habits than text searchers, and the devices they’re using (whether it’s Amazon Alexa, Siri, or Google Home) pull data from the SERPs to play back information from the snippet box. feature excerpts as their answers.

And voice searches often have longer tail keywords than text searches. Also, voice search tends to use questions.

The reason why the second most effective web SEO we want to talk about is voice search optimization. It is to gain you a goal to capture a large target group of users using smart voice devices. But how do you do it without overhauling your entire site? Here is the answer:

Write content around long tail keywords

Moz found that voice searchers use long-tail keywords when they are searching for information through Google. And these terms are more than 3 words long:

For a chance to rank for those longer keywords, you’ll need to create content targeting them on your site using this process:

• Identify a long tail keyword (Example: how to wash a car)
• Find 2-5 other related long-tail keywords (e.g. car wash instructions and car wash instructions.
• Write a long, comprehensive blog post that’s 10x better than anything else that’s already ranking for those long-tail keywords. Remember to format the content for readability.
• Promote your content like crazy.
• Build backlinks to your blog posts (more on that later!).
• See your content start to rank.

Use structured data

Google pulls information from the featured snippet box and plays back the word for voice searchers. Therefore, using structured data is a great way to increase the likelihood of your information being read aloud to your target market .

There are several types of structured data (also known as Schema markup) that SEOs can use. Both give Google a quick summary of your page’s content. That, in turn, helps to make web SEO more effective and helps to rank better.

3. Effective web SEO: Focus on topic clusters instead of keywords

Google is evolving – and so is its algorithm. Its goal now is to learn user intent: what they expect, what they are looking for, and more specifically, what search results will best help answer their questions.

That’s where the featured snippet box comes in again:

But don’t expect your site to appear on the top 1 of Google just by creating keyword-focused content . Just looking at keywords is not enough. We need to look at the context around it.

Also known as user intent. You have to consider what your users are searching for, instead of figuring out the different ways users might phrase a search query.

Here are two things in particular you should consider:

Know your target audience

The type of content you create will depend entirely on your target audience. The more you know about them: location, age, interests… The better the content you create and the more effective the web SEO .

For example, let’s say your keyword tool shows, Android has a search volume of 2,740,000 per month. That is a lot of people you can come into contact with. So you’ll need to target a lot, right? Unnecessary. Those searchers can fall into several categories:

• Mobile users looking for Android help
• Star Wars fans looking for droids
• Robot enthusiasts looking for information about Android

Without knowing your target audience, you may end up creating content for all of these topics. That won’t attract readers or rank well. Because you can’t please all three with a piece of content optimized for such a broad term.

However, by building detailed personas, you minimize the chances of creating content that doesn’t actually work.

Organize content into topic clusters

Instead of focusing on independent keywords, organize all your content into different topics.

• Main page – rich in information, 2,000+ words giving an overview of a topic
• Clusters – smaller pages, linked to from the main page, with more detailed explanations of some of the content of the main page.

Here is the topic cluster model put into practice:

Use the above content strategy to satisfy user intent. Because they get the information they are looking for. Also create an internally linked content library. Thereby, the Google spiders will crawl, understand and rank the page.

Researching keywords and using them properly is a good way of web SEO

Confused why we listed keyword research as an effective web SEO . Whereas earlier we told you to focus on topic clusters, rather than keywords? Because the keyword still has its own value.

Organizing content by topic is important, but it’s wrong to ignore keywords. Because they act as signposts for Google spiders. They signal the topic and give hints about the nature of the content on the site.

Marketers now face a battle to find accurate search volume data because Google Ads hides those results (unless you run a PPC campaign). However, there are a number of seo tricks and software that can help marketers find topics and volume data, including:

Moz

Keyword Explorer is a flexible, dynamic program; covers nearly every aspect of the keyword process. With this tool, marketers can use keywords and filter them by topic. You can also analyze metrics, click-through rates, and other performance measures. In addition, you also track the keywords used by competitors.

SEMrush

Another great tool in effective web SEO ways . SEMrush allows you to identify and analyze the keywords your competitors are using. Enter your competitor’s URLs into the SEMrush search bar and you’ll be presented with a list of SEO keywords, along with their rankings and traffic.

Ahrefs 

Ahrefs offers a wide range of products, including backlink checker, content and rank tracking. However, for our purposes, we will focus on Explorer. Explorer enables marketers to search nearly 3 trillion keywords in over 170 countries. At the same time, it also evaluates metrics such as: keyword difficulty, click-through rate, related keywords, and search volume.

4. Effective web SEO : Fuller Content

A recent Backlinko study concluded that:

The longer the content, the higher its ability to rank at the top of the SERPs:

However, writing more than 2,000 words per blog post isn’t for everyone. It is an intensive and time-consuming process – but sometimes unnecessary. Remember what we say about how SEO works best here: it’s content that meets user intent.

Some search queries are from people who don’t want to “digest” a long blog post. So over 1,500 words that you pressure yourself into can be a waste of time and energy.

Unfortunately, there’s no way to determine how long your content should last. Conclude that more than 2,000 words are needed? Here’s how you can create long-form content, but simply and scientifically:

Build and reuse what’s already there

Instead of starting from nothing, take an existing page from 1,200 words to 2,000 words.

Existing content already has a certain audience. Try to find pages that are ranking between positions 11-30 on Google. These are ideal candidates for adding content and boosting its rankings.

Your job is to re-optimize the page, add more relevant keywords and provide more information to the user.

5. Effective web SEO : Youtube SEO

YouTube videos rank in the top 10 of Google searches more often than any other type of video. And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month – surpassing Bing, Yahoo and AOL combined.

Most SEOs forget YouTube when they think about search engines. Yet, one YouTuber doubled their traffic with the same content after implementing YouTube SEO.

Here’s how you can participate (after creating your video, of course):

Make your videos SEO friendly

Like Google’s spiders, YouTube’s algorithm works by understanding information about your videos. File name, title, content description – all these factors affect your ranking in YouTube search. So, for effective web SEO , you also need to optimize youtube videos:

Video title

Creating a compelling video title is a balancing act – you have to make the title SEO friendly and make it clickable to improve your click-through rate. Ideally, you should follow the same convention in your video titles as in your blog posts; to get clicks and shares, including keywords as well as power words. Here’s a great example of a killer title:

Another tactic is to use keywords at the beginning of the title. Then you add subheadings after the colon to attract clicks. Here is an example:

At the very least, your title should be 5+ words and include a long-tail keyword. Not only will this help you rank in the SERPs, but it will also get you more clicks on YouTube.

Video Description

YouTube crawlers cannot read video content. So they’ll rely on your written description to determine what your video is really about. But instead of just throwing in some target keywords, try creating short blog posts that describe your video content in detail. It can be as short as this example:

Tip : Learn other great ideas from competitor videos to make your YouTube video description the best. That way, YouTube has tons of information to decide where to rank your content!

Create videos with long content

Like regular blog post content, longer videos are often a more effective way of web SEO in YouTube search.

Let’s try it. Enter a popular keyword or topic and see what shows up at the top of the page. For example, this is what you will see when you import from WordPress:

Or when you search Wikipedia ‘s photography tips :

Create custom thumbnails

The majority of search engines use click-through rate as a ranking factor.

Optimizing your video with a thumbnail is a great idea for this.

A strong thumbnail tells viewers exactly what the video is about. Drop one of YouTube’s screenshots of your video. Then create a custom thumbnail that uses a compelling image along with a title tag.

Here is an example of a catchy term on a thumbnail:

6. Link Building

It should come as no surprise that internal links and backlinks are very important in SEO.

According to Google, links are still the number 1 factor when determining search rankings. However, don’t think that any link is a good link. Low quality links are prone to spam – comments, paid links… Once they stop working can harm your site.

Diversify your backlink profile with links from:

1. Blog
2. Author information
3. Product page
4. News site
5. Forum

7. Effective web SEO : Technical Optimization

Why does Google rank your site at #1 if users have so many glitches? So, you need to grasp how effective web SEO is to rank well with these tips:

Switch to HTTPS

Have you ever visited a website that crashed like this?

This happens when websites don’t have HTTPS – the most commonly used, secure version of the old HTTP web protocol.

Google has started warning users when they visit non-HTTPS websites. And if you haven’t made the switch to secure encrypted connections, you could end up denying a large number of users access to your site.

Enable AMP for mobile devices

AMP – an initiative supported by Google to allow publishers to easily create responsive, optimized content for mobile devices.

It takes information from web pages and displays them in an easy-to-view format for mobile devices:

AMP was only integrated into search giant Google’s results in February 2016. So the format itself is still fairly new. For those who use WordPress, AMP will be much easier to implement than other CMS. It can be said that AMP is one of the factors that contribute to effective web SEO.

Budget for crawlers

To make sure Google is crawling your pages, you’ll need crawling software.

These SEO crawlers are similar to Google’s own crawlers. And it will give you an overview of how your page is performing when determining rankings for target keywords:

• Deep Crawl: Possibly the most comprehensive tool available today. Deep Crawl is the equivalent of a health check for your website. It will give you a list of bugs that need to be improved; such as: duplicate content, broken pages, missing titles, descriptions, etc.
• Botify: Botify can not only check if Google has crawled your page. It also provides suggestions on how to restructure web content and site maps. From there, optimize your page.

Fix semantic errors 

To help Google understand your data, make sure that the semantic markup is correct.

Semantic markup is basically HTML tags. It can help emphasize your blog’s key information. It will tell Google what the page is about without having to digest every word on the page.

Title tag – h1 tag is the main title of the page. It will briefly explain all the content shared on that page. The text wrapped in the h2 tag is the subheadings…

Here is an example header structure:

h1: The ultimate guide to guest posting

h2: What is guest posting?

h3: Benefits of guest blogging

h3: 5 types of links you can build

h2: How to write a great guest post

h3: 1. Choose the perfect website

h3: 2. Send an email email

h3: 3. Write your content

Fix 404 error  by redirecting URL

Nothing will hurt your site faster than a 404 error.

A URL that leads to a 404 error page will not find the text. And of course users don’t like this. So I’m interested in fixing these broken pages. Thereby, re-engage users as soon as you can.

First, download the backlink profile using a tool like Monitor Backlinks. Backlinks that are pointing to a 404 error page will be highlighted. So let’s filter them out. And go to your Google Analytics to find out how many pages are giving 404 errors.

Use an SEO plugin like Redirection to redirect URLs of broken links to well-functioning pages. Here is an example:

8. How to SEO the web with Local SEO

Over 46% of searches on Google are from people looking for local information. That could include:

• Local shop
• Business hours
• Phone number
• Address

So if you have a big business, you can’t ignore Local Seo if you want to stay profitable.

Here are three effective web SEO ways to attract locals to become your customers. Because up to 72% of people searching for local businesses online will visit stores within a five-mile radius!

Double-checking your data sources is one way of web SEO

As powerful as search engines like Google or Bing are, they still can’t be everywhere at once. They must rely on additional information from local data sources on the ground.

Search engines like Google will rely on these data aggregators to fill in the existing information gaps in their databases. And they will also cross check to make sure the information is up to date.

That’s why it’s important to ensure that contact information is consistent and up-to-date on every online list you create, including:

My Google Bussiness

Because Google is the biggest search engine. So let’s get started with Google My Business – a free service to keep your data up to date. Be sure to list important details like: name, address, phone number, latest opening and closing hours, etc.

Directory management service

It will interact with the data aggregator and correct any old information. Both Moz Local and Yext offer this service. It helps you avoid any information inconsistencies that could hurt your revenue; or even worse, make Google’s algorithms think you’re a different business.

Build more directory listings with the Data Aggregator

Use a data aggregator like Bright Local. That way, you don’t have to re-enter the same information over and over. This will inevitably lead to unnecessary confusion.

Accordingly, the local search listing will be updated accurately and automatically by your management service. However, remember to change all local listings if something changes – especially when you move offices or switch phone numbers!

Build and optimize local pages

Think about the search terms people use when they search for local services. Most likely, they are something like this:

• SEO Services in Los Angeles
• Where to buy candles in New York
• Flower shop nearby

The only way to ensure you land on Google’s SERPs shortlist is to proactively target those keywords on your site – preferably with a local landing page.

Just see the top organic search results shown for a local keyword:

Here are the steps to local search optimization (local seo):

• Do keyword research to find local keywords related to your product or service.
• Create a new blog post on your website and optimize it for local keywords. That includes phrase mentions in: meta title, meta description, page title, title tag, text, image, etc.
• Build links from local directory listings to that site to boost location-based keyword rankings. (e.g. If you’re creating a landing page for a HCMC location, create links from HCMC-based directories to the URL of the landing page).

Local SEO optimization techniques

Effective web SEO for local search engines is similar to organic search optimization. However, here are some useful techniques to ensure that you optimize your business for local searches:

First, understand that map markup is one of the most powerful, least-used parts of SEO today. Maps are concise pieces of data that can provide additional information to users and search engines. Best of all, map markers require no extra coding and can be inserted through Schema.org, a rare collaboration between Google, Yahoo and Bing.

Maps are used in this listing, providing local searchers with additional information about times, locations, and more:

9. Know how to measure SEO performance

Reporting and analytics are two important elements of SEO and are integral to improving your overall marketing strategy.

Effective reporting means you can understand key questions like:

What content is really engaging your customers?

Which pages are the least (or most) visited, and why?

What on-page SEO changes lead to top rankings?

It’s hard to understand those intricacies without regularly monitoring and reporting on your results. And the Seo Semrush tool is a suggestion for you.

SEMrush – SEO performance measurement tool

SEMrush is a famous website index SEO tool today. This tool will help you research keywords, search traffic and organic traffic, check for technical errors, analyze competitor websites …

You just need to put the competitor website link in the search bar on SEMrush. All information to help SEO web effectively as below will appear:

• Provides information about organic search traffic
• Traffic analysis
• Analyze the keywords your competitors ran ads on
• See keyword rankings of competitor websites
• Overview of competitors’ keywords
• Analyze competitor’s level of competition
• Monitor website rankings
• Check your website for technical errors
• seo content analysis

If this all seems overwhelming, take a deep breath. Making an effort to understand even the basics of SEO will help your website achieve higher click-through rates, engagement, and of course rankings.

To be recognized as a good SEO -er is not an easy task. Hopefully with the above 9 web SEO ways , your path will be easier to reach your destination. Good luck!

But if you don’t have much time, or are busy with other projects, then look for a professional SEO company that provides SEO services (Including: overall seo , keyword seo services , services ). Overall website seo , top google seo service …) will be your great choice right now.