Over the past decade, social media has grown tremendously. The most typical are the video social networks (Youtube, Tiktok), the image social network Instagram, the Facebook Community , etc., which are occupying the largest user market share in the world. In those platforms create a large number of users that can convert into customers. If you build good marketing strategies on social media, it will create a large source of potential customers. From there you can convert into actual customers is possible.

I will explain the important role of social media in online marketing. From there, suggest suggestions that you can use social media to promote business marketing strategies .

The prerequisite that any marketing strategy must fulfill is to “increase the interest and attraction of users in a natural way”. To do this, you need a strong platform for mining. It’s social media.

In the early stages of marketing strategies, the more interested users are in your problem, the better. The number of users using social media monthly is extremely large (more than 3 billion people). Starting from here, you will be able to expand in later stages.

Social networking is not only a place to interact with family, friends, … but also a number of other interactions. Particular:

• Purchase. One study found that 72% of Instagram users bought a product when they saw it on the app. According to the Global Web Index, more than a third of consumers use social media to research and buy products. An amazing number!
• Read and comment. There are 42% of users who see a post and the comments on that post confirm whether the product is really as good as what they advertise or not to make a purchase decision.
• Discover and connect with brands. More than a third of people use social media to discover new products and services. In which, 29% of users make a decision when comparing prices to buy.

Your brand presence on social media will help improve as well as enhance the reputation of your business. Furthermore, social media can drive sales of the key products/services in your marketing strategy.

2.1. Create and share quality content

Social media marketing activities in the world and in Vietnam have the common characteristic that: Content is King – content is the most important element in marketing strategies .

Content in marketing is always appreciated and is also one of the basic marketing strategies because it plays an important role in conversion. Indeed, content marketing generates 300% more leads than paid search ( Click here to learn What is Content Marketing?)

By creating and promoting unique content on social media, you can reach thousands (or even millions) of people for free. As such, it is a powerful platform that allows you to reach new audiences. You can make your content an interactive part of your reach.

If someone sees you regularly sharing useful, interesting information that isn’t outright promotional, they’ll be more likely to follow you. It can also help build lasting trust with customers.

For your social media content to be effective and engaging, it needs to be relevant. Especially useful and unique. The type of content is also important. For example, nearly 50% of users interact with videos on social media.

To create quality content that attracts consumers, you must understand what your target market really cares about.

Additionally, you need to establish a brand voice. This can help differentiate you from other brands that are brand-specific.

Create a schedule of posts that match the time period that users spend on social media. This can increase customer trust and loyalty.

2.2. Using advertising as part of marketing strategies

One of the best ways to generate quality leads is through advertising to the target audience. Of course, paid advertising like PPC campaigns are nothing new. Social media marketing can really help boost SEO .

There are many benefits to using targeted advertising to advance your marketing strategies . You can tailor your promotion. Also distribute them at times of the day when engagement is highest.

For example, use analytics like Instagram Insights. You can find out your most active followers:

With social media, you have the power to go beyond basic audience demographics. Explore the specific interests of your current and target audience. You can build more granular and efficient consumer profiles. In fact, you just narrow down to find the exact object. From there it is possible to find relevant messages and go to customer conversions.

There are many ways to incorporate advertising into your target audience in your marketing strategy . To get started, we recommend adding the Facebook Pixel to your WordPress website . This approach allows you to target people who have already visited your website.

2.3. Sharing and encouraging customer reviews helps drive marketing strategies

Customer reviews help drive your marketing strategies very clearly. That is by providing social proof. To make a purchase decision, they will consider and value the opinions of others, including strangers.

Consumers look at reviews to decide whether or not they should make a purchase. In fact, 90% of consumers read reviews before making a purchase decision. And up to 71% will not act until they really trust to buy.

You can leverage reviews to convince users that you are a trustworthy company. It can be as simple as displaying them on your website. Also, you can share them on social networking platforms.

Research also shows that displaying reviews can increase conversion rates by an astounding 270%. To do this, you can use a plugin like Social Reviews and Suggestions.

After you install and activate the plugin, you can use it to display your Facebook reviews. You should leave it as a widget on your website. There are also plugins with which you can use your other social profiles.

We also recommend responding to reviews and mentions on social media. You even need to reply to even negative commenters. This shows care and appreciation for your customers. So try to respond individually rather than using generic responses or chatbots . The same goes for any time your brand is mentioned on social platforms. Take Twitter for example, even if it’s not an official review.

While this is obvious, a lot of companies don’t take it seriously. There are 43% of US brands that interact with Twitter users who have tagged them in tweets. This is unfortunate! As the majority of Twitter users expect companies to respond within an hour. Therefore, you should also socialize with your customers through comments.

Additionally, when brands respond in a timely manner, 34% of users are more likely to purchase from. In contrast, 43% are more likely to recommend a brand’s products to people they know.

2.4 Insert consistent images in marketing campaigns

Using social media marketing allows your business to post brand images on a variety of social platforms.

While each social platform has its own user segment, the images you post on social media should align with your business’s UVP (Unique Value Proposition). And make sure the images are reliable, high quality and clear

2.5 Using social media to promote content

Marketing through social media channels is one of the perfect marketing strategies to share the content on your blog and website with your readers. If you build a large community with many loyal followers on social networks.

You can completely publish all your new content and make sure your readers find new content right away. Also, if the articles are of high quality, you will get more followers.

Social media marketing and content marketing always complement each other.

2.6 Share Curated Links

While using social media marketing is a great way to leverage content that attracts followers. However, it is also possible to link external articles.

If you discover many interesting sources of information, do not hesitate to share them with your target audience. It not only helps you increase your credibility with customers; but chances are you will get some quality backlinks.

2.7 Competitor tracking

Tracking your competitors is very important. They can provide valuable data for keyword research and more.

If your competitors are using a particular social media marketing channel or technique, take a look at them and maybe follow them, and learn from their positive stuff and do even better.

2.8 Measure performance with Google Analytics

You can determine the success of your marketing strategies  without having to track data.

Google Analytics is used as a tool to help you do this. It will help you to consider which strategies are good and which ones should be discarded.

Note: Add “tracking tags” to your social media marketing campaigns so they can be properly tracked.

2.9 Offer special offers to loyal members

Basically, increasing the number of followers on social networks is a way of generating leads. These contacts and readers have great prospects because they’ve shown interest in your brand and services. Therefore, increasing your followers should be part of your marketing strategies.

So how to increase the number of people pressing the “follow” button? This can be done by offering followers-only discount codes and promotions:

Discounts and promotions are important to consumers. Research shows that up to 93% of shoppers use coupons and discount codes throughout the year.

When looking at why consumers often choose to follow retailers on social media, one study found that 62% want to learn about sales. Over 30% of consumers engage with discounted content.

“Monopoly” can be a powerful marketing tactic. Not only does offering “follower-only” discounts and promotions help you nurture consumers’ desire for instant gratification, but it also helps drive and inspire action by bringing out rewards.

There are some useful words and phrases you can incorporate to get attention and motivate consumers to follow you, such as:

• Be one of the few….
• Become an insider
• Be the first to listen

Simply put, people will usually follow you more when they get something from you. Once they follow you, you can continue to keep them engaged and move them along the marketing funnel through quality content, paid advertising, and other approaches.

Conclusion

Above are 9 powerful suggestions for using social media for you to implement complete marketing strategies . Understanding user behavior and driving that behavior into customers will be the spearhead for you to attack the industry market strongly.